What are FAQs?
If you have a method of interaction with you real and potential customers and store that data, you may find the same questions asked over and over again. These interactions can be in person, over the phone, by email or in your help desk. However you document your interactions and then review them for commonality, you may find the same or very similar questions asked frequently. And these questions make up your businesses frequently asked questions.
If you are getting a number of FAQs what does that mean?
What it means is that you are failing to communicate the answers to those questions in your store, on your website and in your brochures. People feel that these questions are important to them and you have not supplied the answers. So they have to ask. That is those that are willing to ask. How many people want the answers but don't ask. They just leave you store/website.
How to reduce the rate of FAQs.
Once you have discovered these FAQs, go back to your store/website and place the answers there where they can easily be found. Put them in more than one place is appropriate.
Now monitor your FAQs to see that those that you have addressed have significantly decreased in frequency. If they have your efforts have been successful.
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